“We haven’t got time.”
Life in non-profit or small business is filled with difficult decisions. Do you get your vital work done to help our community or build your business, even in a way that’s inefficient or not as effective, or take the time to look at the bigger picture and find better ways to do it?
“No one knows how to do that.”
Balancing the number of employees you can afford and the skills you need can be next to impossible.
You may not need communication and marketing expertise all the time but, when you need it, you really need it.
Whether it’s a lack of time or expertise, that’s where I come in. As an experienced communication and marketing professional with a project management approach and a focus on outcomes, I can offer you a shortcut to being efficient and effective.
I specialise in helping small businesses and not-for-profit organisations, and provide a significant non-profit discount rate.
My Graduate Certificate is in Strategic Communication, and I take a strategic approach to my work. However, my time working in the non-profit sector has made me capable across the entire communication cycle, from strategic planning to content development (written and visual) and publication, as well as process and policy development. That means you can contract just one person to get the job done, making it quicker and easier.
I can provide solutions to your communication and marketing needs, from small odd jobs to implementing large-scale improvements and efficiencies, so you can more effectively help your target communities and clients.
For non-profit organisations, I have experienced your pain points firsthand and I know you don’t have time to waste. Our community’s needs require immediate solutions, so you need a comms professional who can do it quickly. That’s me.
My approach
I approach my work from two key angles:
- Finding out the ‘why’. What outcomes are you trying to achieve?
- Making myself redundant. If I have done my job well, you should need my skills less and less as your communication and marketing achieves your goals and you are skilled in how to interpret the analytics. It’s not the best business practice for me, but it’s definitely worth it for you!
What I can help you with
These are just a few examples of what I can help you with. To find out more, please get in touch with me and let’s see what we can do!
Content development
From a media release up to an annual report, over to a video testimonial or a social media advertising campaign, I’ve got you covered in content development.
I have skills in writing for a wide range of media and audiences, as well as digital marketing, graphic design, photography and video production, to name just a few.
Want proof? Check out some of my previous work and testimonials.
Communication planning
My speciality is in strategic communication. If you need a marketing campaign, social media strategy or overarching organisational communication strategy developed, I can help you achieve your objectives.
As an organised and outcomes-driven person, you will receive a comprehensive guide of the communication and marketing actions you need to take, when you need to do them and what inputs you will require. And, of course, I can help you deliver them too!
Publication design
You can have the best content in the world, but poor publication design can make it difficult to read and reduce your impact.
I have developed several annual reports, as well as other publications (both for organisations and e-books). My most recent annual report was lauded by organisational leadership as telling the organisation’s story and impact in an approachable way.
Check out some of my previous work.
Projects
Do you have a specific communication project you need managed, including planning, delivery and evaluation? My range of skills means I can undertake most communication and marketing tasks, so I can handle the project from start to finish.
Metrics and analysis
Having a background in maths and science (yes, it was quite a career change!), I can review and analyse your digital metrics (social media, website, e-newsletters and digital marketing) to provide advice on how you can improve. This could be on either a one-off or ongoing basis, depending on your needs.
I can also set up your communication and marketing metrics dashboards and provide guidance on what each of the analytics mean, for your continuous improvement.
Policies and processes
Having joined several non-profits with minimal (if any) policies and operating procedures in place, I get satisfaction from developing a framework to conduct your vital work. I’ve created policies and processes for tasking communication teams, developing collateral, using organisational software, running events, and much more.
Videos
From interviewing talent to creating the video and applying your branding, I can create a suite of videos to help tell your organisation’s story.
Editing
Whether you need just a quick proof, a copy edit or a full structural edit, I can ensure your content is of the highest quality and aligned with your style guide.
Branding
Visual brand style
Starting from scratch and need guidance on your brand style? Based on your provided logo and some information about your brand, I can create a brand board that provides guidance on how to use variations of your logo, and gives suggested brand colours, typography and graphic elements such as image styles.
This guidance will meet WCAG 2.0 AA accessibility requirements, to ensure that your communication is accessible for a diverse range of people.
Check out my example brand board.
Writing style guide
Whether writing internal emails, external newsletters, letters or any other form of communication, consistent style and adherence to your brand voice is essential in building and maintaining your brand reputation.
I can develop a writing style guide suited to what your organisation needs. This can range from a simple document (around 4 to 7 pages) that provides the common guidance all employees will need, up to a detailed document (usually 35 to 55 pages) for your communication and marketing team, including how to ensure your communication is accessible and how to write for and about diverse audiences that are relevant to your organisation, or on sensitive topics.
Templates
Have you recently gotten a new brand or a rebrand but don’t know how to implement it? I can create easy-to-use templates in line with your brand, saving you time and money in the long term while providing a professional impression on your audience.
I specialise in Word and PowerPoint templates, and can create your brand kit and social media graphic templates in Canva (which, if you aren’t already aware, provides free Pro accounts to NFPs).
Social media
Whether you need help with setting up your channels, collecting and evaluating analytics to help improve, or just someone to create content and images to post for you, just let me know what you need! I can also conduct reviews of your channels and give you advice on how to adjust to increase your impact, either as a one-off meeting or a monthly consultation.
Media training
Engaging media can be the scariest part of being in non-profit management. Let me help take some of the fear away with training on how to prepare for and conduct media interviews, as well as structuring content for media releases and pitches.
Digital marketing
It can be tricky to get your ads working on Google and Meta, so let me do that fiddly work for you, including setting up your Facebook Business Manager.
For non-profits, I can also work on getting your Google Ad Grants in place, so you can get up to AUD13,000 a month in Google search advertising for free.
Much more
Looking for something bespoke? Or maybe you know you need something, but you’re just not sure what it is. Let’s chat and see if I can help you out.
Angel Hellyer 